Heiler Software is a leading provider of Master Data Management (MDM), Enterprise Product Information Management (PIM) and Catalog Procurement solutions. We connect data and people, with turning data into business. This Corporate Blog serves as a platform for direct interaction with our specialists and experts. Networking and ensuring effective communication with our partners and customers are key objectives of Heiler Software. Therefore, we cordially invite you to participate in our discussions.

Latest Blog Entries
Jan 10

Heiler Blog becomes Informatica Perspectives

Heiler Blog becomes Informatica Perspectives

Dear subscribers, partners and customers,


Providing you with relevant and business focused content was always one of our key objectives. For the last two years this blog has served as a platform for direct interaction with our specialists and experts. It was also an instrument for networking and ensuring an effective communication with our partners and customers.


Since Heiler Software has become an integral part of Informatica Corporation we’re consolidating forces for being even more relevant and being able to provide high class articles from one central source of information. As a result within a couple of days all new articles will appear on Informatica Perspectives.


Here you find latest PIM related articles like:


Commerce Relevancy – The Next Generation of Omnichannel Commerce


The Supermarket of the Future: Is Information and Connectivity more Crucial than Physical Products?


5 Ways to Personalize Your Product Recommendations


In the future we’ll continue to meet your expectations on relevant and business focused topics around Product Information Management (PIM), Master Data Management (MDM) and Data Quality.


We are excited to go down this path with you as Informatica.



Jul 15

Time-to-Shop is a New Indicator for (R)etailers

Time-to-Shop is a New Indicator for (R)etailers

Time-to-shop is a new indicator for (r)etailers. It describes how long does it take to make products available for ecommerce sales – or at any touchpoint where customers take purchasing decision or start their product search. Time-to-shop can be seen as a measurable key performance indicator (KPI) and subset of the general time-to-market discussion.



Time-to-market has always been a business critical factor. But today manufacturers and retailers look at it more specific. What are the factors impacting  time-to-market? Time-to-shop defines how long it takes to create a product description with all product information which is required to make the product complete for presenting it in a web shop like Demandware, Intershop, IBM WebSphere Commerce, Oracle ATG Webcommerce or Oxid eSales.


The business processes and parties which contribute or approve product content are complex and often distributed in international acting enterprises. This product information supply chain touches several internal an external people and departments as suppliers, translators, marketing, product management, agencies, purchasing and more.


More and mire companies have defined product data quality as strategic value asset to differentiate themselves in the market. Paul Barron, Halfords Business Consultant at Halfords said: “Product information makes all the difference when it comes to making a purchase decision whether buying online or in-store.”  The Halfords Group is the UK’s leading retailer of automotive, leisure and cycling products and through Halfords Autocentres also one of the UK’s leading independent car servicing and repair operator.


Product content is seen as differentiator by Tom Davis, Global Head of Ecommerce at Puma, who I met at a conference recently. Tom told me that quality data is an important homework but three things are fundamental:


  1. Speed to market
  2. Getting the product information out to the market
  3.  Be quick before margins drop


All point have one thing in common: Speed.  Alexander Pischetsrieder from sports apparel retailer SportScheck (btw Venatana Award Winner for Information Management in 2013) totally agreed to this factors when I interviewed him on the case study.


Therefore our customers build their data governance model to assure their corporate product data quality standards with business processes. A rich product information standard for ecommerce may consist of


  1. Product name
  2. SEO description
  3. Color snippets
  4. Images: minimum of 4
  5. A 360 view file
  6. Product video, minimum 1
  7. USP value proposition text element
  8. Attributes like weight, length,
  9. Cross-sell / minimum of 1 item
  10. Up-sell / minimum of 1 item
  11. Rating/ review


Of course price as well and much more – these elements are examples, based on some customers I talked to recently. If you are selling products you know your market and you will be able to define what is relevant and important to my customers.

Tim- to-shop is a new emerging indicator for businesses. But which company can measure this key performance indicator today? Happy to discuss with you.


The enormous growth rate of e-commerce also means an increase in the demand for data quality in the web shop. In this context, the length of time from discovering a fault to its remedy is an important key performance indicator for the web shop. Same is for creating new products or integrating new assortments from suppliers.
The survey www.pim-roi.com states that the use of PIM reduces the period of time significantly from an average of four hours to one hour. This represents an increase in the market speed of 75 %. Time for changing products at an e-commerce site is reduced from 4 hours to 1 hour.
Implementing a product information management is not an IT architecture project only. It is an enabler for effective and rapid process chains from supplier adoption through multichannel commerce to achieve return on investment (ROI).

Jun 17

CEO Blog Post: Informatica is a Great Opportunity for all Customers, Partners and Employees at Heiler Software

CEO Blog Post: Informatica is a Great Opportunity for all Customers, Partners and Employees at Heiler Software

Access to information has always been extremely important to people and organizations. In an increasingly complex and interconnected world, data is an essential competitive advantage for companies. With rapidly growing data volumes, increased complexity, and high market speed, our goal is simple: to easily connect people and data.


Turning data into business outcomes has always been our value proposition at Heiler Software. Using the value of data and information potential is totally in line with the positioning of Informatica. Unleashing the potential of information will help to make the careers of our customers, partners and employees even better.


From beginning of all conversations, from the announcement of the acquisition in October 2012 until today, Informatica’s managers and employees always stuck to the promise they made. That is a great commitment for our employees and customers. Now Informatica has announced the exciting news that the acquisition of Heiler is completed.


Heiler is now a part of the Informatica family. Our entire team is looking forward to the future with Informatica. For Heiler, the door for an exciting and successful future is wide open. Informatica will provide our customers and our employees a promising perspective in a dynamic industry.


Hundreds of customers rely on Informatica’s multi-domain MDM platform to manage customer, location, and asset data, and synchronize accurate master data across operational and analytic systems. I am sure Informatica is committed to being a trusted partner and will work to ensure success with all Heiler’s products.


Heiler has just released PIM 7 to speed up the time to market with all products, across all sales and marketing channels. Also, since March 2013, Procurement 7.1 is available. Informatica is known for innovation. I am convinced that Informatica will continue investing in our business. Their goal is to generate real-time commerce business processes and create a unique customer experience for our customers’ business. Our award winning PIM fits in the Universal MDM strategy to deliver to one vision: Enabling our customers to offer the right product, for the right customer, from the right supplier, at the right time, via the right channels and locations. It is all about inspiring.


Joining the forces will allow our customers to leverage Informatica’s expertise in data quality and data integration to deliver greater business value. With Informatica’s Data Quality offerings, our customers will be able to further accelerate the introduction of your products to market. Additionally, customers will be able to easily onboard data from their suppliers, then distribute to its customers and partners electronically with Informatica B2B. We share a common goal to establish the combination of Informatica MDM and Heiler PIM as the gold standard in the industry.


Another benefit of the acquisition is that all customers will receive world-class support from Informatica’s Global Customer Support organization, which delivers a comprehensive set of support programs including 24×7 support across 10 regional support centers. Customers have ranked Informatica as #1 in customer satisfaction for seven years in a row. In addition, Informatica’s strong global partner ecosystem brings the right resources to solve business and technical challenges across more industries.


By reaching this important milestone my mission as CEO of Heiler Software AG will be fulfilled. Personally, I’m going to stay connected to Informatica and I am excited to get involved in the future of this excellent and innovative company.


The future of Universal MDM is close to my heart.

Apr 15

PIM 7 Speeds up “Time-to-Shop” in Multi-Channel Commerce with Highest Quality Data

PIM 7 Speeds up “Time-to-Shop” in Multi-Channel Commerce with Highest Quality Data

The Product Information Management (PIM) solution from Heiler Software is used by large international manufacturers and retailers, including Saks Fifth Avenue, Otto or Puma. The latest version of the Product Information Management (PIM) solution from Heiler Software is available now. “With PIM 7, our aim is to help our customers be the first to bring their products to market and sell more with highest quality product information”, said Rolf Heiler, company founder and CEO. Watch the video and visit the microsite to learn more on the business values of PIM 7.

PIM 7 gives the answer to the four key challenges of our customers, based on frequent collaboration within the user group and and our market research:

1. Improve conversion, reduce return rates with quality data

Conversion rates and return costs are key factors for success in e-commerce. 40% of consumers intend to return something when ordering. 40% order more variations of a product. According to CEO Rolf Heiler “Quality data is of the most critical importance for managing these key performance indicators. Heiler PIM 7 integrates with the industry leading data quality solution from Informatica, our customers can enhance the quality of their data and accelerate their processes. Product Information Management helps our customers in B2C and B2B to grow and transform their business model towards the future”.

Our new PIM 7 enables our customers to establish clear standards for data quality, track the KPI over time,  and communicate the data quality improvements and business impact both internally processes and to the partners. PIM 7 allows all user within the company and partners, to collaborate on achieving the improved conversion rates and up-selling.

2. Reduce time-to-shop with an ease of collaboration

Did you know that according to Gartner 90% of the business critial information is outside your enterprise? Imagine how important collaboration is. Heiler Software offers its customers speed, agility, and the ability to get to market quickly, thanks to its comprehensive collaborative options, that open access to processes for all roles relating to product information through an easy-to-use web interface. “For our customers, time-to-market also means, time-to-shop. How long does it take to make new or modified assortments available on web platforms?” Schuster finishes by explaining that: “With PIM 7, all key functions are now also available via web access. We have also enabled access to these collaboration capabilities on a wide range of mobile devices, allowing our customers to sell their products faster

3. Make the data available to the enterprise with Service API

Large international companies tend to have a complex hybrid and heterogenous IT ecosystem. Thanks to its comprehensive Service API, our PIM 7 makes product data available for to all consumers. Examples include product searches in a call center, integration with mobile apps, or access to product data within an ERP solution. Based on the new web services, Heiler’s customers and partners can also adopt enterprise standards, such as SAP Process Integration (PI), quickly and directly.

4. Improve industry reach

PIM 7 also opens up new possibilities in the area of data modeling. An enhanced, flexible data model ensures that heterogeneous product assortments and complex hierarchies can be mapped with ease. Thanks to the data model enhancements, it’s now even easier for Heiler customers to fulfill their specific requirements, for example, for even better web shops and mobile solutions.


Summary of PIM 7

As a summary Heiler Enterprise PIM 7 comes with integration of the industry leading Data Quality solution from Informatica. It allows a 100% web based collaboration of all business critical product data processes. The comprehensive Service API for lists, media, meta, enumeration & management of data makes product data available to the enterprise easily. It provides a high standardized and flexible product data model for quick time-to-value.


All of the key information about this solution and details of its potential applications are available from Heiler online at: www.heiler.com/pim7

Apr 15

9 KPIs for Top Retailers’ Multichannel Commerce – Infographic driven by PIM

9 KPIs for Top Retailers’ Multichannel Commerce – Infographic driven by PIM

When seeking to justify an investment in Product Information Management (PIM) and building the business case, companies can investigate which key performance indicators are impacted by PIM. The results of the international PIM study demonstrate that a return on investment (ROI) from an Enterprise Product Information Management (PIM) solution is possible within the framework of a multichannel commerce strategy.

1. Search engines

60% of web users use search engines to search for products. (Source: Searchengineland.com)

2. Time-to-market

The results of the international PIM study show that a return on investment (ROI) from an Enterprise Product Information Management (PIM) solution is possible within the framework of a multichannel commerce strategy. Over 300 retailers and manufacturers from 17 countries participated in the extensive study by Heiler Software. The study delivers more than 30 pages of measurable results. One such result is that PIM leads to a 25% faster time-to-market thanks to SEO products. (Source: www.pim-roi.com)

3. Shopping cart abandonment

90% of shopping cart abandonments occur because of poor product information. (Source: Internet World Business Magazine)

4. Product returns

40 is the critical number. 40% of buyers intend to return a product when they order it. 40% order more variations of a product. 40% of all product returns are due to poor product information. (Source: Magazine Wirtschaftswoche 7.1.2013 and Return Research  – average German mail-order market)

5. Print impacts online

Printed catalogs lead to a 30% boost in online sales. (Source: ECC multichannel survey)

6. Cost savings in print catalog publishing

PIM enables a saving of USD 280,000 by automating manual print catalog production. (Source: LNC PIM survey 2007)

7. In-store sales and customer service

61% of retail managers believe that shoppers are better connected to product information than in-store associates. (Source: Motorola Holiday Shopping Study 2012)

8. Margins with niche products

80% of Heiler PIM customers say they sell at higher margins by pursuing a long tail strategy and increasing assortment size. (Source: www.pim-roi.com)

9. Social sharing

Social sharing generates value. And, on average across all social networks, the value of a social share drives $3.23 in additional revenue for an event each time someone shares. (Source: Social commerce numbers, October 23, 2012)



PS: Explore PIM 7 to leverage the full potential of product data.